![]() Think about the instances where you’ve found conflicting contact information for a business online and the subsequent sleuthing you had to do to get in touch with them. This is especially important for the name, address, and phone number. The most important thing is - and this should be intuitive, but we can’t stress it enough - to make absolutely certain all the information is accurate and consistent with information on your website. So, now that you’ve got a verified GMB profile all set up, it’s time to make sure it’s working as effectively as possible. Once you’ve verified, you’re good to go! Optimizing Your Profile For more information on verification, check out Google’s page here. The standard method is by a mailed postcard from Google, which takes up to a couple weeks, but certain businesses are eligible for the phone or email methods. ![]() Once you sign up for GMB, Google will verify your business either by mail, phone, or email to confirm your legitimacy and give you the ability to edit your business information. It’s conveniently intuitive and simple even for those of us who aren’t particularly tech literate. To set up your profile, Google has a helpful step-by-step guide here. For example, if you manage a pub, you can show up in Google Maps searches for “bars near me” or “restaurants near me.” Other similar queries will also show your business and location.Įxample of GMB Profiles from “bars near me” Search Google Maps compiles relevant business profiles so that when a user searches for something which you can potentially provide, your profile will appear among the results. On that note, there is another important place where your GMB profile appears. This typically comes with an address, operating hours, phone number, and reviews (if users have left them for you), plus a quick option for users to look at photos, your map, and the Google Street View. When you search for a business - like if you were to Google “Fujisan Marketing” right now - in the upper-right side of the search results, you’ll see a summary of the business. Whether or not you have a GMB profile currently, you’re already familiar with this as a user (assuming you have at least once in your life looked up a specific business). So, where does this profile appear online? The first place is a Google search results page. To understand how to get the most out of your GMB profile, it helps to fully understand how a GMB profile manifests itself. Lastly, if you have a live Google Ads PPC campaign, you can connect your account with your GMB profile via location extensions to show your businesses locations directly in your ads.Įxample of Location Extension All About Google My Business Profiles Add all these things together, and having a GMB account gives you three potent factors that make users more likely to find your business and, subsequently, more likely to convert on what you have to offer.Īlong with those assets, customers can leave reviews on your GMB profile so that other users can see third party validation of your work (as long as your business isn’t doing a terrible job which, let’s be honest, we’d hope would be a priority anyway). ![]() Furthermore, GMB serves people looking for relevant products and services near them, and just the existence of a GMB profile can directly improve your local SEO efforts. That being said, GMB can still be valuable for putting your corporate headquarters and other contact information on the map so that customers can more easily get in touch with you.Īs far as GMB’s instant applicable value, its easy-access contact info means potential customers have a centralized summary of your business, which means they have to spend less energy wading through the internet to find you. ![]() The types of businesses for which GMB is less important - and you’ve probably figured this out already - are those who conduct business primarily online. This informs potential customers about their various locations as well as any differing services between locations. Similarly, businesses with multiple branches can take advantage of creating one profile per branch within their main GMB accounts. Although, in the food industry, for example, a food cart with a fixed location or schedule would fit the criteria even though it doesn’t technically fulfill the “brick-and-mortar” definition. Often - but not exclusively - this means brick-and-mortar locations, especially local small- to medium-sized businesses. The quick answer to this is: businesses that rely heavily on physical location. Yet for something so simple, here’s why GMB is so important: Which Types of Businesses Example of GMB Profile for Fujisan Marketing ![]()
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